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Continually at the cutting-edge of groundbreaking music, Rotosound strings have become synonymous with the British Tone having been used on era-defining records from The British Invasion, Punk, New Wave, Brit Pop, and Indie.

A commitment to making quality strings at an affordable price has seen musicians of every generation choose Rotosound strings time and time again.

Six decades of development and road testing from the world’s leading musicians has lead to our range of electric guitar strings. From smooth Pure Nickels to cutting British Steels, we make a guitar string for everyone.

Where Rotosound made its name! Since the sixties we’ve been creating innovative designs that provide players with an unrivalled tone and quality of bass guitar string.

Though China has its own strong culture, Western food plays an important role in the modern shaping of cities across the country. Today you will find a number of fast food chains in China that experience just as much success as their Western counterparts.

Western fast food chains are popular in China because they are inexpensive and allow a variety of working class people to eat a meal out. These restaurants provide a quick meal, allowing more customers to filter through throughout the day. This results in higher profits, and eventually the construction of more restaurants.

Many family-run restaurants across China have been pushed out by American fast food chains. Kentucky Fried Chicken, Pizza Hut and Burger King are just a few chains that are popular in China. These restaurants adapt to local cuisine, but use the same type of menu and restaurant style.

More than sixty years of string making expertise goes into our traditional instrument strings. From banjos to bouzoukis, violins to double basses, our range of strings cater for the student and the professional alike.